TsunamiOS, for Jeff, from Spencer

The engine that turns a great release into fans you own.

You laid out a repeatable way to take a good release and build a real path to millions of legitimate streams. This is how TsunamiOS gets there. Below are your six points, a live demo, a few things I think are worth more than they look, and how it all fits with the re-record platform.

Play the demo Your six points

"Traditional distribution gets content onto platforms. What I want to build is the engine that helps people actually discover, consume, and become fans of that content."

From your email
Your vision

Your six points

You flagged where the earlier proposals needed to go bigger. Here is how each one maps to what we are building.

Live demo

Here is a live demo of the platform, using Wayne Newton as the example.

Wayne makes a good test case. He is a legacy artist with a loyal fanbase, a working Las Vegas show, a deep catalog of songs people already know, and holiday recordings that come back every December. And a re-record only pays if his listeners actually move to it. Press play for the narrated walkthrough, or click around. The numbers respond.

TsunamiOSWayne Newton, Wave 1: Danke Schoen
Demo data
Plays on owned versions
21%
Up from 0% at launch
New listeners this Wave
74,200
Never played Wayne before
Fans captured, owned list
5,180
Email and text, opted in
Cost per new listener
$0.28
Target is $0.25
Monday briefing

3 items need a decision

  • Holiday listeners convert at $0.19

    Less than half the cost of cold Las Vegas traffic. The Budget Brain recommends moving spend there this week.

  • Creator 07 blocked by Integrity

    Follower spike with no matching engagement. Booking paused before any money moved.

  • Retargeting pools passed 160,000 people

    Enough to launch the "Red Roses for a Blue Lady" re-record warm in Wave two.

Why the re-record matters
200,000
more to Wayne each month
more to Wayne each year
Label-owned original, artist keeps about 20%
Owned re-record, artist keeps about 85%

A working preview with illustrative figures. Real campaign data replaces it at launch.

You are driving now. Shift the budget, scrub the weeks, move the slider. Every number responds.

Worth more than it looks

What builds up after every release

Streams are the part everyone sees. The bigger asset is what each campaign leaves behind, and it stacks up with every artist we add.

Retargeting data, the quiet multiplier

Every person who watches a clip, taps a link, visits a show page, or pre-saves becomes an audience we can reach again. The next single, the tour stop, the merch drop, and the holiday push all start warm. Warm audiences typically convert at a fraction of the cost of cold ones, so every Wave makes the next one cheaper.

Across a roster, those pools become a cross-artist asset: fans of one lounge legend are the most likely fans of the next.

Wave 1Wave 2Wave 3

Ad pools live inside each ad platform and cannot be exported. The fan list is the part the artist owns outright, which is why the engine captures both.

A fan list the artist owns

Email and text contacts that belong to the artist, not to a platform. It is the one audience no algorithm change can take away.

Catalog lift

A listener who saves one song explores the rest. Every Wave pulls new plays across the whole owned catalog, not just the single.

Live and merch demand

Fans captured near a show date become ticket buyers. For a touring or residency artist, one ticket can outweigh thousands of streams.

The data asset

Conversion data across artists, genres, and creators is what makes results predictable, and it is the core of the enterprise value you asked about.

The full stack

Everything the engine runs on

Six layers, from what a fan sees down to the core that runs every artist. Click any agent to see what it does.

AgentHuman checkpointPlatform we plug into
The re-record partnership

Your platform returns the masters. TsunamiOS makes them the version people play.

A re-record only pays if listeners move to it. Pair the two, and ownership turns into income while your platform becomes the place artists come to grow.

Your platform

Re-record

The artist records new masters they own outright.

Your platform

Release

The owned versions go out to every service, alongside the originals.

TsunamiOS

Move the listening

Links, playlists, creators, and ads point to the owned versions, while every Wave builds fans and warm pools.

For the artist

  • About four times more per stream on every play that moves
  • An owned fan list and warm audiences for every future release
  • Ticket and merch demand tied to the campaign

For your platform

  • A reason to choose you that no distributor offers
  • Recurring revenue beyond the re-record itself
  • Cross-artist data that makes every result more predictable
The 90 day validation

Prove both things, and measure them separately

You drew the right line between proving the agents can run a campaign and proving the engine creates real demand. So the 90 days runs both, each with its own benchmarks.

Track A

The engine runs

The agent team runs a full release end to end with human approval on brand and spend.

  • Brand Bible and audience mapApproved in week 2
  • Content, creators, and ads liveBy week 3
  • Weekly reportsEvery Monday
  • Integrity flagsZero
Track B

Demand is real, and it costs what we model

Acquisition economics measured against holdout markets that get no spend.

  • Cost per Spotify conversionAt or under $0.40
  • Streams per listener from paid2 or more
  • Lift over holdout marketsMeasured weekly
  • Fans capturedCost per fan tracked
Weeks 1 to 2

Set the course

Brand Bible, audience and intent map, pages, links, and the fan list go live.

Weeks 3 to 6

Launch the Wave

The re-record goes out with creators, paid tests across every audience, and playlist pitching.

Weeks 7 to 10

Ride what works

Budget moves to winners, retargeting kicks in, and show and merch offers go to the list.

Weeks 11 to 13

Read the water

Results against benchmarks, and the plan and model for scaling to more artists.